Reader’s Digest interviews florists across the US for things they don’t often tell their customers. What is the number 1 suggestion? Find a local florist! But they admit it’s harder than you think, with order gatherers:

“Number 1: If you want more flowers for your money, find a florist in your recipient’s town and call him directly. But it’s harder than you think: some florists in the yellow pages and at the top of your Google search are national businesses masquerading as local ones. They even buy local phone numbers. So make sure you look for a physical address in town.”

How do you help your customers find you more easily? Get your site more visible in search engines by getting a good site. Once you have a site that is built properlty to be found by search engines, make sure you have plenty of incoming links from other sites — local newspapers, Yelp.com, Yellowpages.com.

Reader’s Digest Article: Things a Florist Won’t Tell His Customers

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